We’re wired for story – we have been communicating through stories for over 15,000 years and research shows they move our brain chemistry in ways that raw data and facts alone can’t.
You want your story to capture the audience’s attention, make sure the characters resonate and keep the plot exciting. You might even want to add a twist in the tale that leaves your audience gasping for more.
But as I’m sure we’ve all experienced, telling stories isn’t easy – and that’s where Strivenn can help.
Now you may be thinking, “I only sell blue widgets, there isn’t a story to tell” – but every organisation is teaming with stories, and their customers have even more. Its uncovering the stories and knowing how, when and where to tell them that is key.
While features, benefits and data talk to the brain, stories talk to the heart – they allow us to engage on a more human person-to-person level. And as anyone in sales knows, people buy from people they like.
A typical storytelling project involves:
- A current-state situation analysis
- Primary and secondary research
- Customer interviews
- Channel and community analysis
Typically there would then be an interim presentation to the client that summarises and synthesises the data collected and provides a range of strategic storytelling options and their implications.
If requested, an in-depth workshop with the client can then be facilitated to guide the organisation through the storytelling process.
Additional training can be provided to sales and marketing teams looking to embed the storytelling process in their day-to-day lives.
If you feel that your marketing isn’t resonating and you need help crafting better stories, contact Strivenn today.