How to stop treating personas as pretty pdfs and start building usable, testable customer models you can actually deploy. If you want coherent messaging across sales, marketing and customer success, and personas that help close deals, press play.
Most marketing personas are beautiful documents that get created once and forgotten forever. They focus on demographics like age and hobbies instead of what actually drives buying decisions.
This episode is for biotech startup marketers who want to create personas that actually get used by sales, marketing, and customer service teams. Matt Wilkinson and Jasmine Gruia-Gray reveal how to transform static persona documents into interactive AI tools that help you practice sales calls, test messaging, and understand buyer motivations. The key insight: how to craft ICPs and personas that work - and that they ARE NOT the same thing.
What you will learn:
Keywords: buyer personas, customer personas, jobs to be done, AI marketing tools, persona development, B2B personas, life science marketing, biotech marketing, customer research, buying behaviour, persona AI, custom GPT, sales enablement
Transform your dusty persona documents into powerful AI tools that your entire team actually uses. Watch this episode, subscribe for more actionable life science marketing tactics, and visit our website for persona templates and AI tools.