Ep 5: Stop Reposting. Start Growing on LinkedIn

Most professionals think they need to post daily on LinkedIn to stay relevant, but they're burning out and seeing terrible engagement. There's a smarter way to build your professional presence without sounding like a walking sales pitch.

This episode is for life science marketers and scientists who want to grow their LinkedIn presence without the daily grind of content creation. Jasmine Gruia-Gray and Matt Wilkinson interview social media strategist Valentina Escobar-Gonzalez, who reveals why reposts only reach 1% of your audience, how strategic commenting can increase your profile views by 300-500%, and why posting multiple times per day kills your reach. The key insight: How do you actually grow on LinkedIn without posting daily or sounding salesy?

What you will learn:

• Why reposts and links dramatically reduce your LinkedIn reach
• The 3x3x5 commenting strategy that boosts profile views by 300-500%
• How to structure posts using "broetry" formatting for maximum engagement
• Why the first hour after posting is critical for algorithm success
• How to turn conference attendance into weeks of authentic content
• The notification bell strategy for staying top-of-mind with existing customers

Keywords: LinkedIn marketing, social media strategy, professional networking, content strategy, LinkedIn algorithm, biotech marketing, life science marketing, social media engagement, personal branding, LinkedIn growth, B2B marketing, scientific marketing

Ready to grow your LinkedIn presence without the daily posting pressure? Watch this episode, subscribe for more practical marketing strategies, and visit our website for additional LinkedIn resources and templates.