A Splice of Life Science Marketing Podcast

S2 Ep11: Six Steps to AI Citation Success

Written by Matt Wilkinson | Mar 29, 2026 2:19:29 PM

If your brand isn't cited by AI tools when buyers search your category, you're not losing a ranking - you're being skipped entirely before the decision is made.

 

Shownotes

Open ChatGPT, Perplexity, or Google AI Mode right now and type: "Name the top three companies in [your product category]." If your brand isn't in the answer, you're not losing a click. You're not even in the race.

This episode is for life science marketers and commercial leaders who want to understand - and act on - AI discoverability before their competitors do.

Matt Wilkinson and Jasmine Gruia-Gray debate the six-phase AI discoverability audit: a structured, agency-free framework designed to help life science brands earn citation presence in AI-generated answers. The conversation moves fast, challenges assumptions, and gets into the practical friction points that most audit frameworks gloss over - from entity consistency and ungating strategy to proxy pages and measurement cadence.

The key idea: if your brand isn't cited by AI tools when buyers search your category, you're not losing a ranking - you're being skipped entirely before the decision is made.

  • Why entity consistency across platforms is the foundation of AI discoverability - and why mismatched descriptions confuse AI models at an identity level
  • The real debate between fixing entity consistency first versus ungating content - and why the sequencing matters more than you think
  • How proxy pages work as a halfway house between gated content and full discoverability - and where that trade-off breaks down
  • Why 50 manual queries every 90 days is more achievable than it sounds - and the hidden bias problem that can corrupt your results
  • How AI models are building personalised understanding of individual users - and what that means for running clean discoverability tests
  • Why getting your positioning stable now matters: dual-use bots are feeding your content back into model training runs, so consistency compounds

Keywords: AI discoverability, life science marketing, AI citation, large language models, SEO for AI, entity consistency, gated content strategy, proxy pages, AI search, content ungating, life science SEO, AI marketing audit

 

 
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