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sq</image:title></image:image><lastmod>2026-08-19</lastmod></url><url><loc>https://strivenn.com/thinking/are-you-creating-secret-ai-cyborgs-or-empowered-ai-symbiotes</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Organisational%20Gravity%20Is%20Coming%20For%20Marketers%20As%20Well%20As%20Messaging%20%20sq.jpg</image:loc><image:caption>Organisational Gravity Is Coming For Marketers As Well As Messaging  sq</image:caption><image:title>Organisational Gravity Is Coming For Marketers As Well As Messaging  sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/How%20Synthetic%20Customer%20Simulation%20De-Risks%20Launches%20sq.jpg</image:loc><image:caption>How Synthetic Customer Simulation De-Risks Launches sq</image:caption><image:title>How Synthetic Customer Simulation De-Risks Launches 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sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Intelligence%20is%20cheap%20sq.jpg</image:loc><image:caption>Intelligence is cheap sq</image:caption><image:title>Intelligence is cheap sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/When%20Buyers%20Bring%20AI%2c%20Bring%20a%20Point%20of%20View.png</image:loc><image:caption>When Buyers Bring AI, Bring a Point of View</image:caption><image:title>When Buyers Bring AI, Bring a Point of View</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/The%20Customer%20Knowledge%20That%20Walks%20Out%20the%20Door%20sq.jpg</image:loc><image:caption>The Customer Knowledge That Walks Out the Door sq</image:caption><image:title>The Customer Knowledge That Walks Out the Door sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2025-09-05</lastmod></url><url><loc>https://strivenn.com/thinking/my-commitment-to-stop-making-made-up-content-for-made-up-people</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/What%20does%20scoliosis%20have%20to%20do%20with%20branding%20sq.png</image:loc><image:caption>What does scoliosis have to do with branding sq</image:caption><image:title>What does scoliosis have to do with branding sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Made%20up%20content%20for%20made%20up%20people_sq.png</image:loc><image:caption>Made up content for made up 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people</image:title></image:image><lastmod>2026-05-10</lastmod></url><url><loc>https://strivenn.com/thinking/i-ran-an-ai-seo-audit-on-my-own-site</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/The%20Customer%20Knowledge%20That%20Walks%20Out%20the%20Door%20sq.jpg</image:loc><image:caption>The Customer Knowledge That Walks Out the Door sq</image:caption><image:title>The Customer Knowledge That Walks Out the Door sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Intelligence%20is%20cheap%20sq.jpg</image:loc><image:caption>Intelligence is cheap sq</image:caption><image:title>Intelligence is cheap sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/I%20ran%20an%20AI%20SEO%20audit%20on%20my%20own%20site%20It%20told%20me%20to%20build%20pages%20I%20had%20already%20built.jpg</image:loc><image:caption>I ran an AI SEO audit on my own site It told me to build pages I had already built</image:caption><image:title>I ran an AI SEO audit on my own site It told me to build pages I had already built</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/I%20ran%20an%20AI%20SEO%20audit%20on%20my%20own%20site%20%20sq.jpg</image:loc><image:caption>I ran an AI SEO audit on my own site  sq</image:caption><image:title>I ran an AI SEO audit on my own site  sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/What%20Ethnography%20Actually%20Gets%20You%20%20sq.jpg</image:loc><image:caption>What Ethnography Actually Gets You  sq</image:caption><image:title>What Ethnography Actually Gets You  sq</image:title></image:image><lastmod>2026-06-03</lastmod></url><url><loc>https://strivenn.com/thinking/transformation-for-a-digital-world</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/binary-1327501_1920-768x313.jpg</image:loc><image:caption>binary-1327501_1920-768x313</image:caption><image:title>binary-1327501_1920-768x313</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/How%20Synthetic%20Customer%20Simulation%20De-Risks%20Launches%20sq.jpg</image:loc><image:caption>How Synthetic Customer Simulation De-Risks Launches sq</image:caption><image:title>How Synthetic Customer Simulation De-Risks Launches sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Organisational%20Gravity%20Is%20Coming%20For%20Marketers%20As%20Well%20As%20Messaging%20%20sq.jpg</image:loc><image:caption>Organisational Gravity Is Coming For Marketers As Well As Messaging  sq</image:caption><image:title>Organisational Gravity Is Coming For Marketers As Well As Messaging  sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Your%20Alignment%20Has%20a%20Half-Life%20sq.jpg</image:loc><image:caption>Your Alignment Has a Half-Life sq</image:caption><image:title>Your Alignment Has a Half-Life sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/martech_landscape_2011-2016_to_2018_600px.jpg</image:loc><image:caption>martech_landscape_2011-2016_to_2018_600px</image:caption><image:title>martech_landscape_2011-2016_to_2018_600px</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/binary-1327501_1920.jpg</image:loc><image:caption>binary-1327501_1920</image:caption><image:title>binary-1327501_1920</image:title></image:image><lastmod>2024-09-27</lastmod></url><url><loc>https://strivenn.com/thinking/stage-gates-should-ask-for-evidence-not-optimism</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Stage%20Gates%20Should%20Ask%20for%20Evidence%2c%20Not%20Optimism.jpg</image:loc><image:caption>Stage Gates Should Ask for Evidence, Not Optimism</image:caption><image:title>Stage Gates Should Ask for Evidence, Not 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sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/competitive_displacement.jpg</image:loc><image:caption>competitive_displacement</image:caption><image:title>competitive_displacement</image:title></image:image><lastmod>2026-06-09</lastmod></url><url><loc>https://strivenn.com/thinking/fortunas-wheel-never-stops-spinning</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Organisational%20Gravity%20Is%20Coming%20For%20Marketers%20As%20Well%20As%20Messaging%20%20sq.jpg</image:loc><image:caption>Organisational Gravity Is Coming For Marketers As Well As Messaging  sq</image:caption><image:title>Organisational Gravity Is Coming For Marketers As Well As Messaging  sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Market%20sizing%20&amp;%20Fortuna%20sq.jpg</image:loc><image:caption>Market sizing &amp; Fortuna sq</image:caption><image:title>Market sizing &amp; Fortuna 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test</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Your%20Alignment%20Has%20a%20Half-Life%20sq.jpg</image:loc><image:caption>Your Alignment Has a Half-Life sq</image:caption><image:title>Your Alignment Has a Half-Life sq</image:title></image:image><lastmod>2026-02-03</lastmod></url><url><loc>https://strivenn.com/thinking/generic-ai-has-never-met-your-customer</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/What%20your%20buyers%20see%20that%20you%20cannot%20sq.jpg</image:loc><image:caption>What your buyers see that you cannot sq</image:caption><image:title>What your buyers see that you cannot 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Marketing Alignment</image:title></image:image><lastmod>2024-10-02</lastmod></url><url><loc>https://strivenn.com/the-buyer-in-the-loop</loc><video:video><video:thumbnail_loc>https://strivenn.com/hubfs/Videos/the-buyer-in-the-loop-promo-1.mp4/medium.jpg</video:thumbnail_loc><video:title>The Buyer in the Loop promo 1</video:title><video:description>Is your organization struggling to keep the buyer's voice in the loop during critical decision-making processes? In this insightful video, Matt Wilkinson, author of "The Buyer in the Loop," unveils the pervasive issue of organizational gravity that sidelines buyers in favor of internal agendas.

Key insights covered in this video include:
- The concept of organizational gravity, which pulls focus away from the buyer and towards the decision-makers at the table.
- Real-life examples illustrating how valuable buyer insights go unnoticed, leading to ineffective strategies and disappointing launches.
- The importance of advocating for the buyer's perspective and how to effectively communicate this need within your organization.

Matt shares actionable strategies for ensuring the buyer's voice is heard throughout the product development and marketing processes. Learn how to transform customer insights into genuine improvements and align your teams around a shared vision that prioritizes the buyer.

Join us as we delve into practical steps you can take to elevate the buyer's role in your organization and drive meaningful change. This video is essential for anyone looking to enhance customer engagement and build authentic connections that resonate with today's discerning buyers.</video:description><video:content_loc>https://strivenn.com/hubfs/Videos/the-buyer-in-the-loop-promo-1.mp4</video:content_loc><video:duration>164</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CustomerInsight</video:tag><video:tag>ProfessionalJourney</video:tag><video:tag>OrganizationalGravity</video:tag><video:tag>BuyerInTheLoop</video:tag><video:tag>CustomerFocus</video:tag></video:video><image:image><image:loc>https://strivenn.com/hubfs/Matt%20Wilkinson%20rnd.png</image:loc><image:caption>Matt Wilkinson rnd</image:caption><image:title>Matt Wilkinson rnd</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/The%20Buyer%20in%20the%20Loop/Loop-Book-Angle-Full-Size-v1.png</image:loc><image:caption>Loop-Book-Angle-Full-Size-v1</image:caption><image:title>Loop-Book-Angle-Full-Size-v1</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/The%20Buyer%20in%20the%20Loop/Loop-Book-Angle-Full-Size-v2.jpg</image:loc><image:caption>Loop-Book-Angle-Full-Size-v2</image:caption><image:title>Loop-Book-Angle-Full-Size-v2</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/The%20Buyer%20in%20the%20Loop/Loop-Book-Stack-v1.png</image:loc><image:caption>Loop-Book-Stack-v1</image:caption><image:title>Loop-Book-Stack-v1</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/The%20Buyer%20in%20the%20Loop/Organizational%20gravity.jpeg</image:loc><image:caption>Organizational gravity</image:caption><image:title>Organizational gravity</image:title></image:image><lastmod>2026-10-20</lastmod></url><url><loc>https://strivenn.com/podcast/s2-ep8-ai-discoverability-is-a-leadership-problem-not-a-content-one</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/DRAG%20framework%20&amp;%20Terminus%20sq.jpg</image:loc><image:caption>DRAG framework &amp; Terminus sq</image:caption><image:title>DRAG framework &amp; Terminus sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Your%20Scientific%20Credibility%20Is%20an%20AI%20Search%20Weapon%20sq.jpg</image:loc><image:caption>Your Scientific Credibility Is an AI Search Weapon sq</image:caption><image:title>Your Scientific Credibility Is an AI Search Weapon sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/The%20Wild%20West%20Rules%20of%20Discoverability.jpg</image:loc><image:caption>The Wild West Rules of Discoverability</image:caption><image:title>The Wild West Rules of Discoverability</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/AI%20Discoverability%20Audit%20sq.jpg</image:loc><image:caption>AI Discoverability Audit sq</image:caption><image:title>AI Discoverability Audit sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/The%20Wild%20West%20Rules%20of%20Discoverability%20%20sq.jpg</image:loc><image:caption>The Wild West Rules of Discoverability  sq</image:caption><image:title>The Wild West Rules of Discoverability  sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2026-05-18</lastmod></url><url><loc>https://strivenn.com/thinking/when-science-fiction-turns-into-todays-reality</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/The%20Customer%20Knowledge%20That%20Walks%20Out%20the%20Door%20sq.jpg</image:loc><image:caption>The Customer Knowledge That Walks Out the Door sq</image:caption><image:title>The Customer Knowledge That Walks Out the Door sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Living%20in%20the%20Science%20Fiction%20Worlds%20we%20Grew%20Up%20with%20sq.png</image:loc><image:caption>Living in the Science Fiction Worlds we Grew Up with sq</image:caption><image:title>Living in the Science Fiction Worlds we Grew Up with sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Intelligence%20is%20cheap%20sq.jpg</image:loc><image:caption>Intelligence is cheap sq</image:caption><image:title>Intelligence is cheap sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Your%20team%20is%20botsitting%20and%20here%20is%20the%20bill%20sq.jpg</image:loc><image:caption>Your team is botsitting and here is the bill sq</image:caption><image:title>Your team is botsitting and here is the bill sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Living%20in%20the%20Science%20Fiction%20Worlds%20we%20Grew%20Up%20with.png</image:loc><image:caption>Living in the Science Fiction Worlds we Grew Up with</image:caption><image:title>Living in the Science Fiction 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sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/What%20Ethnography%20Actually%20Gets%20You%20%20sq.jpg</image:loc><image:caption>What Ethnography Actually Gets You  sq</image:caption><image:title>What Ethnography Actually Gets You  sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/The%20Empty%20Chair%20sq.jpg</image:loc><image:caption>The Empty Chair sq</image:caption><image:title>The Empty Chair sq</image:title></image:image><lastmod>2026-10-05</lastmod></url><url><loc>https://strivenn.com/podcast/s2-ep-18-malignant-uncertainty-and-the-buyer-who-left-the-room</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Your%20Scientific%20Credibility%20Is%20an%20AI%20Search%20Weapon%20sq.jpg</image:loc><image:caption>Your Scientific 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sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Uncertainty%20sq.jpg</image:loc><image:caption>Uncertainty sq</image:caption><image:title>Uncertainty sq</image:title></image:image><lastmod>2026-06-03</lastmod></url><url><loc>https://strivenn.com/thinking/your-listening-programme-is-feeding-the-wrong-machine</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Your%20team%20cannot%20absorb%20the%20buyer%20research%20it%20owns%20sq.jpg</image:loc><image:caption>Your team cannot absorb the buyer research it owns sq</image:caption><image:title>Your team cannot absorb the buyer research it owns 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sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Your%20listening%20programme%20is%20feeding%20the%20wrong%20machine%20sq.jpg</image:loc><image:caption>Your listening programme is feeding the wrong machine sq</image:caption><image:title>Your listening programme is feeding the wrong machine sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Your%20listening%20programme%20is%20feeding%20the%20wrong%20machine.jpg</image:loc><image:caption>Your listening programme is feeding the wrong machine</image:caption><image:title>Your listening programme is feeding the wrong 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skips sq</image:caption><image:title>The problem statement your line extension skips sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Your%20Customers%20Already%20Told%20You%20sq.jpg</image:loc><image:caption>Your Customers Already Told You sq</image:caption><image:title>Your Customers Already Told You sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Stop%20Broadcasting%20to%20an%20Empty%20Room-%20A%20Social%20Listening%20Playbook%20for%20Life%20Science%20PMs%20sq.jpg</image:loc><image:caption>Stop Broadcasting to an Empty Room- A Social Listening Playbook for Life Science PMs sq</image:caption><image:title>Stop Broadcasting to an Empty Room- A Social Listening Playbook for Life Science PMs sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2026-10-06</lastmod></url><url><loc>https://strivenn.com/thinking/review-mans-search-for-meaning</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Viktor-E-Frankl-300x227-1.png</image:loc><image:caption>Viktor-E-Frankl-300x227-1</image:caption><image:title>Viktor-E-Frankl-300x227-1</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Image-e1521795524565.jpg</image:loc><image:caption>Image-e1521795524565</image:caption><image:title>Image-e1521795524565</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Trust-me-Im-lying.jpg</image:loc><image:caption>Trust-me-Im-lying</image:caption><image:title>Trust-me-Im-lying</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/How%20AI%20Changes%20our%20Customers%20Mark%20Schaefer_sq.jpg</image:loc><image:caption>How AI Changes our Customers Mark Schaefer_sq</image:caption><image:title>How AI Changes our Customers Mark Schaefer_sq</image:title></image:image><lastmod>2026-05-10</lastmod></url><url><loc>https://strivenn.com/thinking/one-claim-you-can-prove-beats-five-you-cannot-the-scientist-test</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Claims%20&amp;%20Evidentia.jpg</image:loc><image:caption>Claims &amp; Evidentia</image:caption><image:title>Claims &amp; Evidentia</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Claims%20&amp;%20Evidentia%20sq.jpg</image:loc><image:caption>Claims &amp; Evidentia sq</image:caption><image:title>Claims &amp; Evidentia sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Organisational%20Gravity%20Is%20Coming%20For%20Marketers%20As%20Well%20As%20Messaging%20%20sq.jpg</image:loc><image:caption>Organisational Gravity Is Coming For Marketers As Well As 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sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2026-04-27</lastmod></url><url><loc>https://strivenn.com/thinking/leading-organizational-change-in-the-life-sciences</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/How%20Synthetic%20Customer%20Simulation%20De-Risks%20Launches%20sq.jpg</image:loc><image:caption>How Synthetic Customer Simulation De-Risks Launches sq</image:caption><image:title>How Synthetic Customer Simulation De-Risks Launches sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Organisational%20Gravity%20Is%20Coming%20For%20Marketers%20As%20Well%20As%20Messaging%20%20sq.jpg</image:loc><image:caption>Organisational Gravity Is Coming For Marketers As Well As Messaging  sq</image:caption><image:title>Organisational Gravity Is Coming For Marketers As Well As Messaging  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seventh wave sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Two%20in%20five%20launches%20fail%20after%20every%20gate%20says%20yes%20sq.jpg</image:loc><image:caption>Two in five launches fail after every gate says yes sq</image:caption><image:title>Two in five launches fail after every gate says yes sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/The%20Buyer%20in%20the%20Loop/The%20Buyer%20in%20the%20Loop%20avatar%201.jpg</image:loc><image:caption>The Buyer in the Loop avatar 1</image:caption><image:title>The Buyer in the Loop avatar 1</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/The%20Buyer%20in%20the%20Loop/The%20Buyer%20in%20the%20Loop%20avatar%201%20sq.jpg</image:loc><image:caption>The Buyer in the Loop avatar 1 sq</image:caption><image:title>The Buyer in the Loop avatar 1 sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Your%20Advisory%20Board%20Answers%20Science%20Questions%20sq.jpg</image:loc><image:caption>Your Advisory Board Answers Science Questions sq</image:caption><image:title>Your Advisory Board Answers Science Questions sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2026-07-20</lastmod></url><url><loc>https://strivenn.com/thinking/meetings-are-where-roadmaps-go-to-die-the-three-element-meeting-filter</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Your%20Alignment%20Has%20a%20Half-Life%20sq.jpg</image:loc><image:caption>Your Alignment Has a Half-Life sq</image:caption><image:title>Your Alignment Has a Half-Life 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Die</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Organisational%20Gravity%20Is%20Coming%20For%20Marketers%20As%20Well%20As%20Messaging%20%20sq.jpg</image:loc><image:caption>Organisational Gravity Is Coming For Marketers As Well As Messaging  sq</image:caption><image:title>Organisational Gravity Is Coming For Marketers As Well As Messaging  sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2025-11-24</lastmod></url><url><loc>https://strivenn.com/thinking/disrupt-yourself-before-the-market-does</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/disrupt%20yourself%202%20sq.jpg</image:loc><image:caption>disrupt yourself 2 sq</image:caption><image:title>disrupt yourself 2 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sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Organisational%20Gravity%20Is%20Coming%20For%20Marketers%20As%20Well%20As%20Messaging%20%20sq.jpg</image:loc><image:caption>Organisational Gravity Is Coming For Marketers As Well As Messaging  sq</image:caption><image:title>Organisational Gravity Is Coming For Marketers As Well As Messaging  sq</image:title></image:image><lastmod>2025-09-08</lastmod></url><url><loc>https://strivenn.com/thinking/icarus-trap-to-launch-ready</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/How%20Synthetic%20Customer%20Simulation%20De-Risks%20Launches%20sq.jpg</image:loc><image:caption>How Synthetic Customer Simulation De-Risks Launches sq</image:caption><image:title>How Synthetic Customer Simulation De-Risks Launches sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Launch%20Ready%20Icarus.jpg</image:loc><image:caption>Launch Ready Icarus</image:caption><image:title>Launch Ready Icarus</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/The%20Chasm.png</image:loc><image:caption>The Chasm</image:caption><image:title>The Chasm</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Your%20Alignment%20Has%20a%20Half-Life%20sq.jpg</image:loc><image:caption>Your Alignment Has a Half-Life sq</image:caption><image:title>Your Alignment Has a Half-Life sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Launch%20Ready%20Icarus%20sq.jpg</image:loc><image:caption>Launch Ready Icarus 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sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Your%20buyer%20segmentation%20is%202d%20it%20should%20be%203d.jpg</image:loc><image:caption>Your buyer segmentation is 2d it should be 3d</image:caption><image:title>Your buyer segmentation is 2d it should be 3d</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Your%20buyer%20segmentation%20is%20two-dimensional.%20framework.png</image:loc><image:caption>Your buyer segmentation is two-dimensional. framework</image:caption><image:title>Your buyer segmentation is two-dimensional. 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Launch</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Nothing%20Was%20Big%20Enough%20to%20Stop%20the%20Launch%20sq.jpg</image:loc><image:caption>Nothing Was Big Enough to Stop the Launch sq</image:caption><image:title>Nothing Was Big Enough to Stop the Launch sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Enough%20Isnt%20a%20Compromise%20sq.jpg</image:loc><image:caption>Enough Isnt a Compromise sq</image:caption><image:title>Enough Isnt a Compromise sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/What%20Ethnography%20Actually%20Gets%20You%20%20sq.jpg</image:loc><image:caption>What Ethnography Actually Gets You  sq</image:caption><image:title>What Ethnography Actually Gets You  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sq</image:title></image:image><lastmod>2025-03-24</lastmod></url><url><loc>https://strivenn.com/thinking/how-under-pressure-marketing-leaders-can-avoid-bias-driven-disaster</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Organisational%20Gravity%20Is%20Coming%20For%20Marketers%20As%20Well%20As%20Messaging%20%20sq.jpg</image:loc><image:caption>Organisational Gravity Is Coming For Marketers As Well As Messaging  sq</image:caption><image:title>Organisational Gravity Is Coming For Marketers As Well As Messaging  sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/How%20Synthetic%20Customer%20Simulation%20De-Risks%20Launches%20sq.jpg</image:loc><image:caption>How Synthetic Customer Simulation De-Risks Launches sq</image:caption><image:title>How Synthetic Customer Simulation De-Risks Launches sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/_%20Website%20images%20for%20use/Strivenn%20Thinking.png</image:loc><image:caption>Strivenn Thinking</image:caption><image:title>Strivenn Thinking</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Navigating%20bias%20driven%20disaster.webp</image:loc><image:caption>Navigating bias driven disaster</image:caption><image:title>Navigating bias driven disaster</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Your%20Alignment%20Has%20a%20Half-Life%20sq.jpg</image:loc><image:caption>Your Alignment Has a Half-Life sq</image:caption><image:title>Your Alignment Has a Half-Life sq</image:title></image:image><lastmod>2024-10-17</lastmod></url><url><loc>https://strivenn.com/thinking/what-your-buyers-see-that-you-cannot</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/The%20Empty%20Chair%20sq.jpg</image:loc><image:caption>The Empty Chair sq</image:caption><image:title>The Empty Chair sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/What%20your%20buyers%20see%20that%20you%20cannot%20sq.jpg</image:loc><image:caption>What your buyers see that you cannot sq</image:caption><image:title>What your buyers see that you cannot sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Your%20listening%20programme%20is%20feeding%20the%20wrong%20machine%20sq.jpg</image:loc><image:caption>Your listening programme is feeding 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