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Thinking</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/The%20Customer%20Knowledge%20That%20Walks%20Out%20the%20Door%20sq.jpg</image:loc><image:caption>The Customer Knowledge That Walks Out the Door sq</image:caption><image:title>The Customer Knowledge That Walks Out the Door sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Why%20Every%20Organization%20Needs%20a%20Robust%20AI%20Strategy.webp</image:loc><image:caption>Why Every Organization Needs a Robust AI Strategy</image:caption><image:title>Why Every Organization Needs a Robust AI Strategy</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Your%20team%20is%20botsitting%20and%20here%20is%20the%20bill%20sq.jpg</image:loc><image:caption>Your team is botsitting and here is the bill sq</image:caption><image:title>Your team is botsitting and here is the bill sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2025-10-15</lastmod></url><url><loc>https://strivenn.com/thinking/transformation-for-a-digital-world</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/binary-1327501_1920-768x313.jpg</image:loc><image:caption>binary-1327501_1920-768x313</image:caption><image:title>binary-1327501_1920-768x313</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Your%20Alignment%20Has%20a%20Half-Life%20sq.jpg</image:loc><image:caption>Your Alignment Has a Half-Life sq</image:caption><image:title>Your Alignment Has a Half-Life sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/binary-1327501_1920.jpg</image:loc><image:caption>binary-1327501_1920</image:caption><image:title>binary-1327501_1920</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/martech_landscape_2011-2016_to_2018_600px.jpg</image:loc><image:caption>martech_landscape_2011-2016_to_2018_600px</image:caption><image:title>martech_landscape_2011-2016_to_2018_600px</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/How%20Synthetic%20Customer%20Simulation%20De-Risks%20Launches%20sq.jpg</image:loc><image:caption>How Synthetic Customer Simulation De-Risks Launches sq</image:caption><image:title>How Synthetic Customer Simulation De-Risks Launches sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Organisational%20Gravity%20Is%20Coming%20For%20Marketers%20As%20Well%20As%20Messaging%20%20sq.jpg</image:loc><image:caption>Organisational Gravity Is Coming For Marketers As Well As Messaging  sq</image:caption><image:title>Organisational Gravity Is Coming For Marketers As Well As Messaging  sq</image:title></image:image><lastmod>2024-09-27</lastmod></url><url><loc>https://strivenn.com/thinking/while-you-ignore-ai-your-competitors-are-training-for-it</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/What%20Ethnography%20Actually%20Gets%20You%20%20sq.jpg</image:loc><image:caption>What Ethnography Actually Gets You  sq</image:caption><image:title>What Ethnography Actually Gets You  sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/The%20Customer%20Knowledge%20That%20Walks%20Out%20the%20Door%20sq.jpg</image:loc><image:caption>The Customer Knowledge That Walks Out the Door sq</image:caption><image:title>The Customer Knowledge That Walks Out the Door sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/While%20You%20Ignore%20AI%2c%20Your%20Competitors%20Are%20Training%20for%20It%202%20sq.jpg</image:loc><image:caption>While You Ignore AI, Your Competitors Are Training for It 2 sq</image:caption><image:title>While You Ignore AI, Your Competitors Are Training for It 2 sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/While%20You%20Ignore%20AI%2c%20Your%20Competitors%20Are%20Training%20for%20It%202.jpg</image:loc><image:caption>While You Ignore AI, Your Competitors Are Training for It 2</image:caption><image:title>While You Ignore AI, Your Competitors Are Training for It 2</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Intelligence%20is%20cheap%20sq.jpg</image:loc><image:caption>Intelligence is cheap sq</image:caption><image:title>Intelligence is cheap sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2026-05-10</lastmod></url><url><loc>https://strivenn.com/copyright-and-citation-policy</loc><image:image><image:loc>https://strivenn.com/hubfs/Strivenn%20Logos%20and%20Favicons/Strivenn_TransWhite1000px-1.png</image:loc><image:caption>Strivenn_TransWhite1000px-1</image:caption><image:title>Strivenn_TransWhite1000px-1</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2026-05-13</lastmod></url><url><loc>https://strivenn.com/case-studies</loc><image:image><image:loc>https://strivenn.com/hubfs/_%20Website%20images%20for%20use/Case%20studies%20sq.jpg</image:loc><image:caption>Case studies sq</image:caption><image:title>Case studies sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/_%20Website%20images%20for%20use/Case%20studies.jpg</image:loc><image:caption>Case studies</image:caption><image:title>Case studies</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/nanocrine-logo.jpg</image:loc><image:caption>nanocrine-logo</image:caption><image:title>nanocrine-logo</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Pivotal%20Scientific%20logo%20B&amp;W.jpg</image:loc><image:caption>Pivotal Scientific logo B&amp;W</image:caption><image:title>Pivotal Scientific logo B&amp;W</image:title></image:image><lastmod>2026-06-26</lastmod></url><url><loc>https://strivenn.com/the-buyer-in-the-loop</loc><video:video><video:thumbnail_loc>https://strivenn.com/hubfs/Videos/the-buyer-in-the-loop-promo-1.mp4/medium.jpg</video:thumbnail_loc><video:title>The Buyer in the Loop promo 1</video:title><video:description>Is your organization struggling to keep the buyer's voice in the loop during critical decision-making processes? In this insightful video, Matt Wilkinson, author of "The Buyer in the Loop," unveils the pervasive issue of organizational gravity that sidelines buyers in favor of internal agendas.

Key insights covered in this video include:
- The concept of organizational gravity, which pulls focus away from the buyer and towards the decision-makers at the table.
- Real-life examples illustrating how valuable buyer insights go unnoticed, leading to ineffective strategies and disappointing launches.
- The importance of advocating for the buyer's perspective and how to effectively communicate this need within your organization.

Matt shares actionable strategies for ensuring the buyer's voice is heard throughout the product development and marketing processes. Learn how to transform customer insights into genuine improvements and align your teams around a shared vision that prioritizes the buyer.

Join us as we delve into practical steps you can take to elevate the buyer's role in your organization and drive meaningful change. This video is essential for anyone looking to enhance customer engagement and build authentic connections that resonate with today's discerning buyers.</video:description><video:content_loc>https://strivenn.com/hubfs/Videos/the-buyer-in-the-loop-promo-1.mp4</video:content_loc><video:duration>164</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CustomerInsight</video:tag><video:tag>ProfessionalJourney</video:tag><video:tag>OrganizationalGravity</video:tag><video:tag>BuyerInTheLoop</video:tag><video:tag>CustomerFocus</video:tag></video:video><image:image><image:loc>https://strivenn.com/hubfs/Matt%20Wilkinson%20rnd.png</image:loc><image:caption>Matt Wilkinson rnd</image:caption><image:title>Matt Wilkinson rnd</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/The%20Buyer%20in%20the%20Loop/Organizational%20gravity.jpeg</image:loc><image:caption>Organizational gravity</image:caption><image:title>Organizational gravity</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/The%20Buyer%20in%20the%20Loop/Loop-Book-Stack-v1.png</image:loc><image:caption>Loop-Book-Stack-v1</image:caption><image:title>Loop-Book-Stack-v1</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/The%20Buyer%20in%20the%20Loop/Loop-Book-Angle-Full-Size-v1.png</image:loc><image:caption>Loop-Book-Angle-Full-Size-v1</image:caption><image:title>Loop-Book-Angle-Full-Size-v1</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/The%20Buyer%20in%20the%20Loop/Loop-Book-Angle-Full-Size-v2.jpg</image:loc><image:caption>Loop-Book-Angle-Full-Size-v2</image:caption><image:title>Loop-Book-Angle-Full-Size-v2</image:title></image:image><lastmod>2026-08-13</lastmod></url><url><loc>https://strivenn.com/thinking/icarus-trap-to-launch-ready</loc><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/The%20Chasm.png</image:loc><image:caption>The Chasm</image:caption><image:title>The Chasm</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Organisational%20Gravity%20Is%20Coming%20For%20Marketers%20As%20Well%20As%20Messaging%20%20sq.jpg</image:loc><image:caption>Organisational Gravity Is Coming For Marketers As Well As Messaging  sq</image:caption><image:title>Organisational Gravity Is Coming For Marketers As Well As Messaging  sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/How%20Synthetic%20Customer%20Simulation%20De-Risks%20Launches%20sq.jpg</image:loc><image:caption>How Synthetic Customer Simulation De-Risks Launches sq</image:caption><image:title>How Synthetic Customer Simulation De-Risks Launches sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Launch%20Ready%20Icarus%20sq.jpg</image:loc><image:caption>Launch Ready Icarus sq</image:caption><image:title>Launch Ready Icarus sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Your%20Alignment%20Has%20a%20Half-Life%20sq.jpg</image:loc><image:caption>Your Alignment Has a Half-Life sq</image:caption><image:title>Your Alignment Has a Half-Life sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Launch%20Ready%20Icarus.jpg</image:loc><image:caption>Launch Ready Icarus</image:caption><image:title>Launch Ready Icarus</image:title></image:image><lastmod>2025-11-18</lastmod></url><url><loc>https://strivenn.com/thinking/benefit-poetry-isnt-a-requirement</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Nothing%20Was%20Big%20Enough%20to%20Stop%20the%20Launch%20sq.jpg</image:loc><image:caption>Nothing Was Big Enough to Stop the Launch sq</image:caption><image:title>Nothing Was Big Enough to Stop the Launch sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Benefit%20Poetry%20Isnt%20a%20Requirement.jpg</image:loc><image:caption>Benefit Poetry Isnt a Requirement</image:caption><image:title>Benefit Poetry Isnt a Requirement</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/What%20Ethnography%20Actually%20Gets%20You%20%20sq.jpg</image:loc><image:caption>What Ethnography Actually Gets You  sq</image:caption><image:title>What Ethnography Actually Gets You  sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Benefit%20Poetry%20Isnt%20a%20Requirement%20sq.jpg</image:loc><image:caption>Benefit Poetry Isnt a Requirement sq</image:caption><image:title>Benefit Poetry Isnt a Requirement sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Enough%20Isnt%20a%20Compromise%20sq.jpg</image:loc><image:caption>Enough Isnt a Compromise sq</image:caption><image:title>Enough Isnt a Compromise sq</image:title></image:image><lastmod>2026-09-08</lastmod></url><url><loc>https://strivenn.com/podcast/s2-ep10-are-you-invisible-to-ai-geo-soft-launches-and-the-signals-that-actually-matter</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Your%20Scientific%20Credibility%20Is%20an%20AI%20Search%20Weapon.jpg</image:loc><image:caption>Your Scientific Credibility Is an AI Search Weapon</image:caption><image:title>Your Scientific Credibility Is an AI Search 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sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/line%20extension%20testing%20sq.jpg</image:loc><image:caption>line extension testing sq</image:caption><image:title>line extension testing sq</image:title></image:image><lastmod>2026-05-18</lastmod></url><url><loc>https://strivenn.com/podcast/s2-ep22-the-tie-is-the-map</loc><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Your%20Advisory%20Board%20Answers%20Science%20Questions%20sq.jpg</image:loc><image:caption>Your Advisory Board Answers Science Questions sq</image:caption><image:title>Your Advisory Board Answers Science Questions sq</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://strivenn.com/hubfs/Blog%20Images/Marketings%20seventh%20wave%20sq.jpg</image:loc><image:caption>Marketings seventh wave 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