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Strategy Call
The Strivenn team alongside three synthetic customers

Every team starts with the customer.

Somewhere between the brief and the pitch, they disappear.

Book a strategy call

Strivenn's synthetic customers keep the buyer present, from the first interview to the last sales call.

 

Nanocrine

Nonacus

Congenica

Illumina

Saint-Gobain

 From the most sceptical buyers in science to the most complex sales cycles in B2B. 

Strivenn founder Matt Wilkinson inducted into Marketing Week's CX50 2026

Matt holds a PhD in Chemistry and an MBA, is a Visiting Fellow at Cranfield School of Management and a BSI-qualified AI Management Practitioner. His book, The Buyer in the Loop, names the force that pulls every message away from buyer truth and toward internal consensus.

 

CX50 mid

Three things change when the buyer stays in the room.

1. Product launches resonate with the buyer you set out to serve

2. Marketing delivers positioning and campaigns sales uses

3. Sales walks in already understood and prepared

One source of buyer truth for every team.

We call it the synthetic customer red thread.

The buyer exits in three places

Three moments where the buyer drops out, on the way from idea to revenue.
AT INCEPTION

The customer becomes a slide

The development team inherits the customer as a deck, stripped of real buyer language.
AT LAUNCH

Marketing writes from the inside out

The campaign that ships is what the room agreed on. The buyer never saw it.
AT THE PITCH

Sales meets the customer cold

The rep meets a real buyer and improvises. The pitch drifts from everything marketing built.

Three teams. Three misses. One unhappy customer.

THERE'S A NAME FOR IT

Organisational gravity

The structural force that pulls every message away from buyer truth and toward internal consensus. With every approval cycle. Every internal review. Every well-intentioned edit.

 

Most messaging stays in low orbit, weighed down by what the room agreed on. By launch, the buyer's voice has been replaced by the company's preferences. It is not a people problem. It is a physics problem.

 

The work is not to push harder. The work is to design escape velocity into how you build, market and sell.

One buyer. Three teams. End of the standoff.

One synthetic customer connects every team

Cross-functional alignment is the breakthrough most commercial teams only dream of. A shared buyer is what produces it.

Whether your team is three people or thirty.

PRODUCT AND R&D

Build for the buyer in the brief.

  • Interrogate the buyer at every stage gate.
  • Defend roadmap decisions with the buyer in the room.
  • Launch something that still answers the original question.
MARKETING

Messaging that sounds like the buyer

  • Pressure-test messaging in Claude, ChatGPT or Microsoft Copilot before it goes live.
  • Defend positioning to the CEO with evidence from real buyers.
  • Ship messaging sales will actually use.
SALES

Walk in already understood

  • Rehearse against the buyer before every strategic pitch.
  • Prep from the same evidence that shaped the product and the positioning.

What clients see when the buyer stays in the room

Sales conversion

3 quotes from 4 meetings

Pivotal Scientific's chief executive, one week of client meetings prepared with PersonaAI, against a usual one in four. Read the case study
Content and automation

9X more MQLs in 9 months

Diagnostics SaaS company. Website refresh built on synthetic customers and deep social listening, plus customer journey automation.
Cycle time

Six weeks of content in four days

European life science scale-up. One brief became a launch kit that cleared first-time review.

“

Strivenn gave us a synthetic customer our product, marketing and sales teams could all argue with. The launch shipped weeks earlier than the last one, and the messaging stuck.

Marketing leader

Global life science tools company

THE MECHANISM

The buyer who stays present

Voice of customer research that ends in a PDF goes stale within months. We compress it into a synthetic buyer your teams can query for the life of the product.

 

PersonaAI is a queryable representation of your buyer, built from real evidence: interviews, transcripts, sales conversations, win and loss data, public buyer language. It sits inside the AI tools your teams already use: Claude, ChatGPT or Microsoft Copilot.

 

Your product team consults it during NPD. Your marketing team tests messaging against it. Your sales team rehearses against it before a pitch.

 

Keep the buyer present in every room where decisions are made, before organisational gravity pulls the messaging back to base.

For the team of one, and the team of thirty.

It starts from what you already hold: your value proposition, a handful of buyer profiles and any interviews or call notes. We build it and hand it over.

 

Sample query

Ask the synthetic buyer:

"What would stop you choosing us over the incumbent?"

Response in seconds

"Switching costs me three months of validation. Show me a side-by-side from a lab that runs the same assay panel I do. And tell me what your support response time looks like in week one of a method transfer."

Grounded in real evidence. Available to every team.

 

PROPRIETARY PRODUCTS

One buyer, two ways to put it to work

PersonaAI keeps your buyer queryable. Atlas puts that buyer to work on your content.

Only as good as its evidence

Ask any AI model to play a lab manager and it answers like the average of the internet. A grounded synthetic customer is built from your interviews, your win and loss notes and the objections buyers only voice in forums. A synthetic customer is only as good as the evidence it stands on. Ours stands on yours.

Built from your evidence

Interviews, transcripts, win and loss debriefs and the language buyers use in public. Every new conversation adds to it.

Tested fast, decided with people

Stress-test a brief, a message or a pitch in minutes. Take the big calls to real buyers. Synthetic for directional, human for decisional.

Used where each team already works

PersonaAI plugs into Claude, ChatGPT or Microsoft Copilot, so product and sales use it inside tools they already open. Each team gets its own job: interrogation at the stage gate, rehearsal before the pitch. At Pivotal Scientific, three roles use one assistant for three different jobs.

Your evidence stays yours

Strivenn never uses your evidence to train a model and never shares it across clients. Governance is led by a BSI-qualified AI Management Practitioner.

Your buyer is the only person on every team's KPI.

We make sure they're in the room when it counts.

The cost of waiting

Every quarter you wait, your competitors get closer to the buyer you should already own. Closer messaging. Closer prep. Closer to the next deal you should win.

The buyer will not wait while you align internally. The good news: you can move first.

Whether you're a CMO aligning three functions, or a solo marketer running a launch alone, the diagnosis is the same.

Working alone? Start with PersonaAI at USD 1,000 per synthetic customer.

Book a strategy call

Thirty minutes. We map where the buyer is being lost in your commercial journey, and we leave you with a one-page diagnosis you can take to your team or your board.

What you walk away with

✓ A diagnosis of where your buyer is going missing
✓ The two highest-leverage points to close the gap
✓ A one-page summary you can defend internally

More thinking on keeping the buyer present