About Strivenn
Everyone says they know their customer
Then product, marketing, and sales each describe someone different. The voice of the customer disappears the moment nobody preserves it.
Strivenn exists to keep the customer present.
We are a life science marketing and go-to-market consultancy built around one idea: great marketing starts with a buyer who stays in the room. We turn your voice of customer into synthetic customers, queryable representations of your buyer grounded in real evidence, so the same buyer guides every decision from the first interview to the last sales call.
ORGANISATIONAL GRAVITY
Why the buyer goes missing
We call it organisational gravity: the structural force that pulls buyer-centric messaging back toward the room it was written in. Every approval cycle. Every internal review. Every well-intentioned edit.
By launch, the buyer's voice has been replaced by the company's preferences. The buyer exits in three places. The customer becomes a slide at inception. Marketing writes from the inside out at launch. Sales meets the customer cold at the pitch.
The work is to design escape velocity into how you build, market, and sell.
The synthetic customer red thread
One source of buyer truth, running through product, marketing, and sales. PersonaAI is a queryable representation of your buyer, built from real evidence: interviews, transcripts, sales conversations, win and loss data, and public buyer language. It sits inside the AI tools your teams already use, Claude, ChatGPT, Gemini, and Microsoft Copilot.
Your product team consults it during development. Your marketing team tests messaging against it before it ships. Your sales team rehearses against it before a pitch. Synthetic for directional, human for decisional.
The evidence compounds. Every interview, every win and loss debrief, every sales call adds to a buyer your teams can talk to for the life of the product.
PROPRIETARY PRODUCTS
The tools that make the system work
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Trusted by life science companies from Series A to global scale
Illumina |
Evotec |
Congenica |
Psomagen |
Nonacus |
Our partners
Razor Profiles
Our longest-standing partner, a decade in. We bring the strategy and the story. Razor brings the code, the build, and HubSpot engineering. Together that is full-stack growth across two continents, UK and US.
Visit Razor Profiles →
Pivotal Scientific
OWe are a specialist member of the PSL Alliance, bringing AI governance, persona intelligence, and content systems into Pivotal's strategy-led consulting and to the Alliance network of over 100 IVD and RUO companies.
Visit Pivotal Scientific →
Bridgemoore
We partner with Lynne and the Bridgemoore team across life sciences when a client needs a bigger team and specialist communications experience.
Visit BRidgemoore →
Our technology partners
Recognised HubSpot Solutions Partner
Having worked with HubSpot since 2012, Strivenn is proud to be a recognised HubSpot Solutions Partner.
With expertise spanning CRM, marketing, sales and customer service, life science companies are in safe hands turning to Strivenn for HubSpot implementations.
Know your buyer before you call
Ever kicked yourself for not doing enough research before sending an email or picking up the phone? Or had a disastrous closing call and wondered “if only I knew my buyer a little better…”
Then Personality AI from Humantic AI is for you
Use promo code MattWilkinson for 10% off
Our story so far...
Strivenn was founded in June 2019 to help life science and tech brands turn complex ideas into commercial traction.
Matt Wilkinson launched the business after landing his "dream" VP of Marketing role and realising building brands beat climbing org charts. Early wins came fast, and a Visiting Fellowship at Cranfield School of Management followed.
While many marketers panicked at the rise of AI, Matt leaned in, building a human-first, AI-empowered approach to the problems that slow life science teams down.
That work led to the grounded synthetic customer a way to keep the voice of the customer present long after the research PDF goes stale. Today, Strivenn builds synthetic customers for life science commercial teams, so the buyer stays in the room in every decision that shapes a product, a campaign, or a pitch.
Licences bought. Value unproven?
Talk to our AI Maturity Chatbot. See where AI earns its keep and what to fix first.
Frequently asked questions
What does Strivenn do?
What is a synthetic customer?
Who does Strivenn work with?
Founders, marketing directors, and managing directors in life science companies, from scale-ups such as Congenica and Nonacus to blue-chips including Illumina, Evotec.
Who founded Strivenn?
Strivenn was founded in 2019 by Matt Wilkinson, PhD, MBA, a life science marketing strategist and BSI-certified AI management systems practitioner.
What makes Strivenn different?
Where is Strivenn based?
Strivenn operates in the UK and the US, through Strivenn Ltd with a registered office in East Grinstead and Strivenn LLC registered office in Phoenix, Arizona. Company registration and office details: Company details.