AI Concept
Test Lab

The problem

Traditional concept testing is slow and expensive. Focus groups take weeks to organise. Customer interviews require scheduling, travel, and transcription. By the time you have results, the decision has already been made.

So teams skip validation. They launch based on internal assumptions. And they learn their positioning was wrong only after spending the budget.

How the Concept Test Lab works

We build synthetic customers using PersonaAI - AI agents trained on real buyer intelligence (interviews, behaviours, pain points, publications) that think like your toughest stakeholders.

We identify the archetype that authentically represents your brand and resonates with your audience. This becomes the emotional foundation for how we communicate with your persona.

Who is this for?

Use the Concept Test Lab when a decision is about to become expensive.

Specifically, when you are:

• About to build something and don’t yet know if the market will care
• About to launch something and don’t yet know if the message will land
• About to commit budget, headcount, or roadmap based on internal belief rather than external proof
• About to argue a position to leadership, investors, or the board — and need evidence, not enthusiasm

This is not research for curiosity.

It’s not a workshop.

It’s not validation theatre.

It exists to stop smart teams from making confident, irreversible mistakes.

Example Test Scenarios

• Concept validation: 'Would a lab director care about this feature?'
• Message testing: 'Does this headline resonate or fall flat?'
• Objection surfacing: 'What will procurement push back on?'
• Positioning stress-test: 'Does this claim survive skeptical questioning?'

PersonaAI the foundation of your Concept Test Lab

 PersonaAI