The Story Your
Customers
Will Repeat

The problem

You have positioning. You have claims. But when your sales rep walks into a meeting, can they tell a story that resonates? When a prospect visits your website, do they see themselves in your narrative?

Most life science companies communicate features and specifications. They explain what their product does. But explanation isn't persuasion. The companies that win don't just inform - they inspire.

The gap between 'technically accurate' and 'compellingly memorable' is where deals are won or lost. Your competitors have similar capabilities. The story you tell is what makes you distinct.

What we deliver

Brand archetype identification

Every memorable brand embodies an archetype - a universal pattern that creates instant recognition and emotional connection. Is your brand the Sage (trusted expertise), the Explorer (pioneering innovation), the Caregiver (enabling others' success)?

We identify the archetype that authentically represents your brand and resonates with your audience. This becomes the emotional foundation for all communication.

Core narrative development

• Your unique value proposition - not what you do, but why it matters
• Your customer's journey - the transformation you enable
• Your brand's role - guide, enabler, or catalyst
• The conflict and resolution - the challenge your customers face and how you help them overcome it

Message house framework

A structured framework that ensures everyone - from the CEO to the newest sales rep - tells the same story consistently:

• Master narrative (the 30-second version)
• Supporting pillars (the proof points)
• Audience-specific angles (how the story shifts for different buyers)
• Language guardrails 

Who is this for?

• Companies launching new products who need a compelling narrative from day one
• Teams with positioning but inconsistent messaging across channels
• Organisations where sales 'goes off script' because the script doesn't resonate
• Brands that sound like everyone else and need distinctive voice
• Post-acquisition companies needing to integrate brand narratives

How it works

• Discovery session - We explore your brand's history, values, and aspirations
• Archetype identification - Using Archie and human analysis, we identify your authentic archetype
• Narrative development - We craft your core story and message house
• Validation - Using PersonaAI, we test the narrative against synthetic customers
• Activation - We train your team and configure Atlas to generate on-brand content

What you get

• Brand archetype profile with visual and verbal guidelines
• Core narrative document (master story and supporting pillars)
• Message house framework for consistent communication
• Audience-specific story angles
• Language guidelines (tone, vocabulary, phrases to use and avoid)
• Team workshop to embed the narrative

From story to scale

Brand storytelling doesn't end with a document. We connect your narrative to execution:

PersonaAI validates that your story resonates with target buyers

Atlas generates content at scale while maintaining your brand voice

Your story becomes a living system, not a static deck.