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Strivenn Customer insight

Customer & 
Market
Insight

Insight You Can Quote.
Intelligence You Can Act On.

Your product team has feedback scattered across call notes, surveys, and sales anecdotes. Your competitive intelligence is fragmented - product has a spreadsheet, marketing has battlecards, sales has tribal knowledge. None of it is synthesised into something you can act on. We fix that.

The problem

Most life science companies collect customer feedback. Few can act on it. The data sits in spreadsheets. Themes are debated but never resolved. Product decisions get made on gut feel while the evidence gathers dust.

Meanwhile, competitive intelligence is scattered. Nobody agrees on why you win or lose. You suspect you're fighting on someone else's turf - the market leader owns 'gold standard accuracy' so your team claims 'even better accuracy'. You're competing on their terms, not yours.

 

The gap between 'technically accurate' and 'compellingly memorable' is where deals are won or lost. Your competitors have similar capabilities. The story you tell is what makes you distinct.
Strivenn Customer insight rnd

What we deliver

Qualitative & Quantitative Research

  • Real customer conversations that reveal emotion, logic, and blockers.
  • Data-backed surveys that uncover trends, not just numbers.
  • Personas and journeys shaped by hard evidence.
Outcomes: A Customer Insight Report + Ready-to-Use PersonaAI  Profiles.

 

Hidden Needs & Jobs-to-Be-Done (JTBD) Research

  • Customers don’t buy products; they hire solutions to resolve moments of tension, risk, and uncertainty. What they say they want is rarely the full story.
  • We combine deep ethnographic research with Jobs-to-Be-Done interviews to uncover the real drivers behind decisions:
    the emotional stakes, functional progress, and contextual pressures that shape buyer behavior.
  • We interview for moments of struggle, not feature wishlists. Patterns emerge; triggers, blockers, trade-offs, and unspoken motivations.
  • Those insights don’t stay theoretical. We translate them directly into positioning, messaging, content, and product strategy that resonates because it reflects how decisions are actually made.

Outcomes:  A Discovery & Insight Pack including a JTBD Map grounded in real buyer behavior and Hidden Needs Analysis

 

Voice of Customer Synthesis

  • AI-assisted thematic analysis with human review
  • Problem framing and risk mapping
  • Market fit signals and switching triggers

Outcomes: Insight brief you can reuse across product management, marketing, and sales

 

KOL and influencer mapping

  • Who shapes opinion in your category
  • What are they saying and where

Outcomes: Engagement opportunities and risk assessment

 

Competitive and category scan

  • What competitors claim and where they're vulnerable
  • Which capabilities are table stakes vs. genuine differentiators
  • Where you're fighting on competitor turf vs. owning territory

Outcomes: Category dynamics and positioning white space

 

Who is this for?

  • Early-stage NPD when you need direction, not assumptions
  • Repositioning projects where the current story isn't landing
  • Pre-launch clarity when stakeholders disagree
  • Board or investor prep when you need evidence, not opinions

Are you Strivenn to Succeed?

Data isn’t your problem. Decision confidence is.

Strivenn synthesises customer and competitive signals into insight teams can align around—and leaders can stand behind.

Ready to stop debating fragments and start moving?

 

Contact Us