Inbound and
ABM Support

The problem

Most life science companies have the pieces:

 - a website

 - some content

 - a list of target accounts

 - maybe a few campaigns

But they don't connect.

Content gets created without a clear positioning foundation. ABM targets accounts without understanding what makes them move. Inbound attracts traffic but not the right traffic. Sales gets leads but can't tell which ones matter.

The result: busy teams, scattered efforts, and pipelines that don't grow.

How we approach it

We build inbound and ABM as a connected system, not separate tactics.

Each stage feeds the next.

• Foundation: Customer insight and positioning come first 
  
• Content: Problem-focused content that draws in researchers and decision-makers
  
• ABM: Account-specific narratives, channel sequences, and operating rhythm
  
• Enablement: Battlecards and talk tracks so sales can close what marketing generates

What we deliver

• ICP-to-account selection logic
• Account-specific narratives and angles
• Channel sequence and content plan
• Weekly operating rhythm and metrics
• PersonalityAI optimised outreach thanks to HumanticAI 

AI-enhanced execution

PersonaAI

Atlas

Your AI content engine trained on your positioning, personas, and approved claims. One brief in, full kit out - emails, social, ads, decks, booth copy - all aligned and approval-ready.