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Inbound and ABM

Inbound and
ABM Support

From Visibility to Pipeline

Inbound gets you seen. Account-Based Marketing (ABM) gets you chosen. But without strong positioning, both fall flat. We connect customer insight, positioning, content, and demand generation into a system that compounds results, not effort.

The problem

Most life science companies have the pieces:

 - a website

 - some content

 - a list of target accounts

 - maybe a few campaigns

But they don't connect.

Content gets created without a clear positioning foundation. ABM targets accounts without understanding what makes them move. Inbound attracts traffic but not the right traffic. Sales gets leads but can't tell which ones matter.


The result: busy teams, scattered efforts, and pipelines that don't grow.

Inbound and ABM rnd

How we approach it

We build inbound and ABM as a connected system, not separate tactics.

Each stage feeds the next.

  • Foundation: Customer insight and positioning come first 
  • Content: Problem-focused content that draws in researchers and decision-makers
  • ABM: Account-specific narratives, channel sequences, and operating rhythm
  • Enablement: Battlecards and talk tracks so sales can close what marketing generates

What we deliver

  • ICP-to-account selection logic
  • Account-specific narratives and angles
  • Channel sequence and content plan
  • Weekly operating rhythm and metrics
  • PersonalityAI optimised outreach thanks to HumanticAI 

AI-enhanced execution

 

 

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PersonaAI

Validate messaging before it ships.
Test headlines against synthetic customers.
Surface objections before your sales team hears them live.

PersonaAI

Atlas 2a

 

Atlas

Your AI content engine trained on your positioning, personas, and approved claims. One brief in, full kit out - emails, social, ads, decks, booth copy - all aligned and approval-ready.

Meet Atlas

Frequently Asked Questions

Most ABM programs target the right accounts with the wrong message - or no positioning foundation underneath. Strivenn rebuilds the connection between customer insight, positioning, content, and outreach so every touchpoint is grounded in what actually moves your buyers. You get ICP-to-account selection logic, account-specific narratives, a channel sequence plan, and a weekly operating rhythm with clear metrics. One client saw 9X more MQLs in nine months after those pieces connected. This isn't a campaign refresh - it's a system that compounds over time.

Enablement is built into the system from day one. Strivenn delivers battlecards and talk tracks tied directly to your positioning and the objections your buyers actually raise - surfaced ahead of time using PersonaAI. They also integrate Humantic AI Personality AI to optimise outreach by buyer communication style. Sales doesn't get a pile of MQLs they can't qualify - they get accounts with context, narrative angles, and tools to close. The whole point is pipeline that converts, not activity metrics that look good in a report.

This is designed for resource-constrained life science teams. Atlas, the AI content engine, takes a single brief and produces a full content kit - emails, social posts, ads, decks, booth copy - all aligned to your approved positioning and claims. PersonaAI validates messaging before it ships so you're not iterating endlessly. Strivenn sets the weekly operating rhythm, defines the metrics, and builds the sequences. Your team stays in the loop on approvals and strategy, but execution load sits with Strivenn, not your already-stretched marketing person.

Strivenn works exclusively with life science companies and has supported 40+ brands including blue-chip and scale-up clients. One client went from zero to 5,500 organic monthly visits in 36 months through their inbound engine. Another achieved 9X more MQLs in nine months. Their founder holds a PhD and MBA, they're BSI-certified in AI governance (ISO 42001), and they're a recognised HubSpot Solutions Partner. This isn't general marketing consulting - it's built for scientific buyers and technical decision-makers who interrogate every claim.

PersonaAI lets you test messaging, headlines, and value propositions against synthetic customer profiles before anything ships. It surfaces objections your sales team would otherwise hear live - giving you a chance to refine positioning, adjust language, and pressure-test claims in advance. For life science companies where regulatory precision and scientific credibility matter, this means fewer misfires, faster iteration cycles, and content that lands with researchers and procurement committees the first time, not the third.

Are you Strivenn to Succeed?

Launching is easy. Making it repeatable is not.

If your positioning is right but execution keeps drifting, you don’t need more ideas, you need a system that holds.
 

Get Personal

It's time to get Personal, with Humantic AI!

Ever kicked yourself for not doing enough research before sending an email or picking up the phone? Or had a disastrous closing call and wondered “if only I knew my buyer a little better…”

 

Then Personality AI from Humantic AI is for you

 

Use promo code MattWilkinson  for 10% off

 

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It's Offical!

Recognised HubSpot Solutions Partner

Having worked with HubSpot (along with Salesforce, Pardot, Marketo, Constant Contact and SharpSpring) for the past decade, Strivenn has officially become a HubSpot partner.