Going to market without a strategy is like going for a drive without a map or sat nav – you’ll get somewhere and you may even get to where you want to go, but you’ll never know whether you took the most appropriate route.
Organisations often struggle to develop marketing strategies without the help of external facilitation – that’s where Strivenn can help.
A typical marketing strategy development project involves:
- A review of the current business plan and sales target
- A current-state situation analysis
- A brand and organisational “deep-dive” with the client
- Primary and secondary research
- Customer interviews
- Competitor and industry analysis
Typically there would then be an interim presentation to the client that summarises and synthesises the data collected and provides a range of strategic options and their implications.
If requested, an in-depth workshop with the client can be facilitated to guide the organisation through the decision making process.
The deliverable would then build on the presentation, highlight the decisions made and make series of recommendations as to how best to achieve the agreed-upon strategy.
This deliverable can also include a marketing plan and specific channel strategies and tactics as appropriate.
There’s no need to feel overwhelmed or frustrated, contact us today and lets get started!
