AI search has become a major discovery path. But here's the thing: if my best thinking only lives in video or audio, large language models can't pick it up.
They can't quote me. Can't index me. Can't rank me.
The fix? I publish the words.
I know there is always limited time, tight budgets, and way too much going on, so this has to be fast, repeatable, and worth it.
And it is.
The old playbook: run a webinar, chop it up for social, call it content repurposing.
The new reality: do all that and make it legible for AI.
Large language models don't understand media like we do; they break it into tokens, little data units that make sense to machines.
That's why machines still prefer text. It's cheaper to process and easier to "chunk."
Tokens aren't just technical, they're the tollbooth to traffic, trust, and transactions.
Of course we should still make video and audio - that's why Jasmine and I created the Splice of Life Science Marketing Podcast.
I don't just publish the video to YouTube, I add text there and also publish a transcript for the machines. And I don't just dump raw text, I format it so models can navigate and understand it.
Here's my flow:
It's simple, structured, and makes the whole piece easier to index, cite, and surface - especially in AI-driven search.
I needed a system I could actually stick with. So I use Otter.ai to transcribe the videos, I then run the prompt at the bottom of the page.
I'm not just creating content. I'm feeding the model.
That means:
For our podcast, I hide the transcripts below the show notes on the podcast page - I've tried to keep it human-friendly AND AI accessible.
While it's still early days, I'm already seeing the podcast content showing up in AI search, so the process is definitely working!
I'd love you to check out the podcast!
You are an expert life science marketer and editor. Produce four outputs from the transcript.
INPUTS
TITLE: <add a working title>
KEY_IDEA: <one sentence on the most important idea you want remembered. If blank, ask me for it and stop.>
AUDIENCE: biotech startup marketer
TASKS
1) SHORT SUMMARY
- One sentence under 150 characters that captures the KEY_IDEA and who this helps.
- Label exactly: SHORT_SUMMARY:
2) YOUTUBE DESCRIPTION
- Up to 5,000 characters.
- Open with a 2 sentence hook in plain language.
- State who this is for, what the conversation covers, and repeat the KEY_IDEA in one crisp line.
- Add a short bulleted “What you will learn” section (4 to 6 items).
- If timestamps are present, include a “Chapters” list in [mm:ss] format.
- Add 8 to 12 search friendly keywords separated by commas.
- End with a clear CTA to watch, subscribe, and visit the site.
- Label exactly: Shownotes:
3) TRANSCRIPT_HTML
- Wrap the whole transcript in <article>.
- Start with <h2>TRANSCRIPT</h2> and a one paragraph intro.
- Use <h3> subheadings for each major topic if they can be inferred.
- For each speaker turn, add a speaker label line as <h4>Speaker: Name [mm:ss]</h4> (omit time if missing), followed by the spoken text in <p>.
- Keep original wording. Fix obvious transcription errors only.
4) Q&A
- Create a short section of 5 Q and A pairs that our persona would ask after watching.
- Each pair uses HTML:
<h3>Question</h3>
<p>Answer in 50 to 90 words, practical and specific.</p>
- Focus on how to apply the KEY_IDEA next week with one person and a small budget.
- Label exactly: <H2>Q&A</H2>
OUTPUT FORMAT
Return the four labelled sections in the order above. Do not include any extra commentary or headings beyond the labels.