THOUGHT LEADERSHIP
Strivenn Thinking
Pull up a seat at our
digital campfire
where story, strategy,
and AI spark new
possibilities for
sharper brands and
smarter teams.
Stop Guessing, Start Try-Storming: 5 Years of ICP & Persona Lessons
By Jasmine Gruia-Gray
Can a Brand Story Beat The Bot Buyers?
By Matt Wilkinson
A 30-Day ICP Blueprint for Small & Early-Stage Teams
By Jasmine Gruia-Gray
B2B Marketers Would Be Bonkers to Block the Bots
By Matt Wilkinson
Three Talks in 15 Days: What I Learned About AI, Audacity, and Turning the Volume Up to 11
By Matt Wilkinson
Why ICPs Are Like DNA Without Gene Expression - Useless Without Context
By Jasmine Gruia-Gray
AI ABM > Spray & Pray: 5 AI Plays To Hit Bullseyes Rather Than Bystanders
By Matt Wilkinson
When AI "Out-Humans" the Humans
By Matt Wilkinson
There’s Always Jobs to be Done
By Matt Wilkinson
Your Buyers are Changing, are You?
By Matt Wilkinson
