
How AI Changes Your Customers: The Book That Rewired My Understanding of "Customer Relationships"
By Matt Wilkinson

5 Struggles Building Business Cases for Innovative RUO Products & How to Overcome Them
By Jasmine Gruia-Gray

What is ISO 42001 and Why Should Life Science Companies Care?
By Matt Wilkinson

Navigating the Fog: The Product Manager's Role During R&D Feasibility
By Jasmine Gruia-Gray

Stop Playing Safe: Why Marketing Needs Personas, Archetypes - and a Backbone
By Matt Wilkinson

Finding Your Product/Market Fit Through Voice of the Customer
By Jasmine Gruia-Gray

Word-of-Mouth Is Your Not So Quiet Superpower In The AI Era
By Matt Wilkinson

The Move That Matters Most
By Jasmine Gruia-Gray

PersonaAI: From Pretty PDFs to Precision Marketing Intelligence
By Matt Wilkinson

Turning Fire into Fuel: How Customer-Focused Metrics Ignite Better Strategic Planning
By Jasmine Gruia-Gray