THOUGHT LEADERSHIP
Strivenn Thinking
Pull up a seat at our
digital campfire
where story,
strategy,
and AI spark new
possibilities for
sharper brands and
smarter teams.
Generic AI has never met your customer
By Matt Wilkinson
What your buyers see that you cannot
By Matt Wilkinson
Your Team Cannot Absorb the Buyer Research it Owns
By Matt Wilkinson
Intelligence is cheap - truth and trust are scarce
By Matt Wilkinson
Two in five launched products fail commercially
By Matt Wilkinson
Your Alignment Has a Half-Life
By Matt Wilkinson
How Synthetic Customer Simulation De-Risks Launches
By Matt Wilkinson
The Idea I Kept Writing About Became a Book You Can Buy
By Matt Wilkinson
Your strategy was right but organisational gravity still struck
By Matt Wilkinson
AI persona tools for life sciences, compared
By Matt Wilkinson
Marketing's seventh wave has a buyer problem
By Matt Wilkinson
When to walk away: kill the business case or just table it
By Jasmine Gruia-Gray
Your audience poll came back split - read who is hiding in the tie
By Matt Wilkinson
Your buyer segmentation is two dimensional and that's a problem
By Matt Wilkinson
You won the room, but missed the buying committee.
By Matt Wilkinson