THOUGHT LEADERSHIP
Strivenn Thinking
Pull up a seat at our
digital campfire
where story,
strategy,
and AI spark new
possibilities for
sharper brands and
smarter teams.
When to walk away: kill the business case or just table it
By Jasmine Gruia-Gray
Your audience poll came back split - read who is hiding in the tie
By Matt Wilkinson
Your buyer segmentation is two dimensional and that's a problem
By Matt Wilkinson
You won the room, but missed the buying committee.
By Matt Wilkinson
Uncertainty is the way
By Matt Wilkinson
Your Buyer Left the Building
By Matt Wilkinson
Walking in the Customer's Shoes
By Matt Wilkinson
Stop Playing Safe: Why Marketing Needs Personas, Archetypes - and a Backbone
By Matt Wilkinson
PersonaAI: From Pretty PDFs to Precision Marketing Intelligence
By Matt Wilkinson
AI ABM > Spray & Pray: 5 AI Plays To Hit Bullseyes Rather Than Bystanders
By Matt Wilkinson
Supercharge Persona Development with AI
By Matt Wilkinson
The Persona is Dead; Long Live the PersonaAI
By Matt Wilkinson