Rethinking Engagement for the AI Era-large copy

The keynote your buyer wishes you would book

AI is rewriting how your customers buy. Most marketing keynotes are still selling the old playbook. Matt Wilkinson gives you the new one, grounded in primary research and live with your audience.

BOOK MATT FOR YOUR EVENT

The Uprising

Mark Schaefer, the most trusted voice in marketing.

"Post event, you were consistently listed as a favorite presentation. You are a star!"

SIGNATURE KEYNOTES

Four talks. Pick the one your audience needs.

Each tailored for academic, biotech, pharma, diagnostics, tools or services audiences.

Bookings include a 30 minute discovery call and audience tailoring session.

The case for giving synthetic customers a seat at the table

Why the most important member of your buying committee is the one nobody invites.

45 min keynote | 90 min workshop

Delivered at The Uprising 2026

The persona is dead. Long live the PersonaAI.

What replaces the static buyer persona PDF when AI compresses the validation cycle.

30 to 60 min

Delivered at Surrey Business School

AI-augmented sellers: from call prep to buying group mastery

How sales teams use synthetic customers to walk into rooms already understood.

60 min sales kickoff

Delivered at SAMPS Boston

AI ABM vs spray and pray: five plays to hit bullseyes

Five AI moves that turn account-based marketing from spreadsheet to system.

45 min webinar | workshop

Delivered at SAMPS

Matt has been booked by ELRIG, SAMPS, the Uprising, Saint-Gobain, New England Biolabs, Cranfield University, Leicester University, Surrey University, the University of North Texas, IFE London and Marketing Elements Summit Washington DC.

Ready to captivate and inspire?

2026 Speaking Engagements

HOLD A SLOT

10 June 2026 - Webinar

Beyond AI Prompting: Familiar AI Is Just the Lobby. The Real Work Happens Further In.

Panel discussion with Matt Wilkinson [Strivenn], Ann Brine [Promega], Nick Clare [Succession] and Sarah Neely [SignalSwell].

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4-5 June 2026 - Pivotal Links, Oxford

Everyone says they know their customer.

Yet they are never present in the rooms where the decisions get made.

Pivotal Links, hosted by Pivotal Scientific, is a globally recognised networking event for both research and in vitro diagnostics (IVD) reagent companies.

20th May 2026 - Ipswich, MA

Global Marketing Meeting 2026

Matt presented at NEB's Global Marketing Meeting about how AI is changing Life Science Marketing and led a series of workshops on using PersonaAI to build a marketing campaign in a day.

21st - 24th May 2026 - Maryville, TN

The Uprising 2026

Matt presented at The Uprising an intimate marketing retreat hosted by Mark Schaefer, scheduled for 21st - 24th May 2026. His talk, AI Beyond the Prompt was delivered with Brian Piper and Dan Nestle,

10th March 2026 - Durham University, Business School, UK

Guest Lecture

Matt presented a guest lecture on PersonaAI and why synthetic customer representations deserve a seat at the marketing table.

21 January 2026 - Webinar

The Conference Execution Gap: Data-backed strategies to maximise your conference ROl in 2026

The opportunity to maximise the lost ROI in your 2026 conference spend is now. For most life science vendors, a conference booth is an expensive brand exercise: 61% struggle with lead quality, and 68% are optimistic about AI, but only 7% are power users. Competitors who execute strategically are quietly winning more deals at a lower cost by exploiting three critical preparation gaps.