How have we never heard of you before?

You have a 10x10 booth, a technology almost nobody in the hall recognises, and three days to change that. Around you sit companies ten times your size, with the budgets to match. This is where most emerging life science companies stand at a major conference. It is where Nanocrine stood at the American Society for Cell Biology (ASCB).

Being unknown is expensive

Nanocrine had built something genuinely new: spatial biology for real-time single-cell secretomics. The science was sound. Hardly anyone in the room knew it existed. At a show like ASCB, a buyer who cannot place you within thirty seconds walks to the next booth. Good science with weak positioning still loses the conversation.

Win before you arrive

Strivenn ran the programme in three phases. First we clarified what Nanocrine could own and who would care at ASCB, mapping the segments in the hall and the competitors buyers would raise. Before anyone arrived, we identified the prospects worth targeting, so the booth conversations started with the right people. Then we turned that into channel-ready messaging for the booth, the sales conversations, and the launch page. Before any of it reached the floor, we pressure-tested the messaging and positioning against synthetic customers built with PersonaAI, each one modelled on the real buyers Nanocrine would meet at ASCB. The language earned its place before it went to print. Finally we built the assets: banner displays, technology fliers, a polished white paper, and coordinated social announcements, plus a method for qualifying leads in real time on the floor.

The booth led with one question designed to stop people walking past: do you know what your cells are saying?

Sixty qualified leads

Nanocrine left ASCB with more than 60 qualified leads. From banners to white paper to social, the presence was cohesive and professional, the kind of thing that usually takes months to build in-house. The momentum did not stall once the lights went down. Within days, Strivenn helped prioritise the leads and map a structured follow-up plan.

Easy to say yes to

The companies that win a conference are the ones easiest to understand, compare, and say yes to. Clarity travels faster than size. Get the positioning right, and the assets behind it, and the room asks the only question that matters: how have we never heard of you before?