According to research published by CASS Business School, 90% of all product launches fail
I was recently asked by The Life Science Marketing Society to present a webinar unpacking the causes and suggesting some tools organisations can use to improve their chances of product launch success.
You can watch the webinar recording by clicking on the link below.
To avoid the ignominy of your next product launch being a failure, why not check out our new product introduction services and hidden needs research services.
