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September 16, 2020September 16, 2020

How to avoid a failed product launch

Customer Hidden Needs Marketing Strategy by Matt Wilkinson

According to research published by CASS Business School, 90% of all product launches fail

I was recently asked by The Life Science Marketing Society to present a webinar unpacking the causes and suggesting some tools organisations can use to improve their chances of product launch success.

You can watch the webinar recording by clicking on the link below.

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