
What Does Scoliosis Have to Do with Branding?
By Jasmine Gruia-Gray

From Insight to Action: A 3-Step Playbook for Unified Living ICPs and Personas
By Jasmine Gruia-Gray

Stop Guessing, Start Try-Storming: 5 Years of ICP & Persona Lessons
By Jasmine Gruia-Gray

A 30-Day ICP Blueprint for Small & Early-Stage Teams
By Jasmine Gruia-Gray

Why ICPs Are Like DNA Without Gene Expression - Useless Without Context
By Jasmine Gruia-Gray