Turning Fire into Fuel: How Customer-Focused Metrics Ignite Better Strategic Planning
By Jasmine Gruia-Gray
The Superpower of Differentiation
By Jasmine Gruia-Gray
Stealth Brands Lose RFPs
By Jasmine Gruia-Gray
The Magic of Sales and Marketing Alignment (and the Red Flags That Kill It)
By Jasmine Gruia-Gray
What Does Scoliosis Have to Do with Branding?
By Jasmine Gruia-Gray
From Insight to Action: A 3-Step Playbook for Unified Living ICPs and Personas
By Jasmine Gruia-Gray
Stop Guessing, Start Try-Storming: 5 Years of ICP & Persona Lessons
By Jasmine Gruia-Gray
A 30-Day ICP Blueprint for Small & Early-Stage Teams
By Jasmine Gruia-Gray
Why ICPs Are Like DNA Without Gene Expression - Useless Without Context
By Jasmine Gruia-Gray