THOUGHT LEADERSHIP
Strivenn Thinking
Pull up a seat at our
digital campfire
where story, strategy,
and AI spark new
possibilities for
sharper brands and
smarter teams.
The Superpower of Differentiation
By Jasmine Gruia-Gray
Marketing Takes Grit
By Matt Wilkinson
Stealth Brands Lose RFPs
By Jasmine Gruia-Gray
The Magic of Sales and Marketing Alignment (and the Red Flags That Kill It)
By Jasmine Gruia-Gray
Catalysts for Conversion: The Real Chemistry Is Between People
By Matt Wilkinson
Building a Personal Brand That Sticks: A Conversation with my AI Marketing Assistant
By Matt Wilkinson
What Does Scoliosis Have to Do with Branding?
By Jasmine Gruia-Gray
From Insight to Action: A 3-Step Playbook for Unified Living ICPs and Personas
By Jasmine Gruia-Gray
Stop Guessing, Start Try-Storming: 5 Years of ICP & Persona Lessons
By Jasmine Gruia-Gray
Can a Brand Story Beat The Bot Buyers?
By Matt Wilkinson
A 30-Day ICP Blueprint for Small & Early-Stage Teams
By Jasmine Gruia-Gray
B2B Marketers Would Be Bonkers to Block the Bots
By Matt Wilkinson
Why ICPs Are Like DNA Without Gene Expression - Useless Without Context
By Jasmine Gruia-Gray
AI ABM > Spray & Pray: 5 AI Plays To Hit Bullseyes Rather Than Bystanders
By Matt Wilkinson
Your Buyers are Changing, are You?
By Matt Wilkinson
