THOUGHT LEADERSHIP
Strivenn Thinking
Pull up a seat at our
digital campfire
where story,
strategy,
and AI spark new
possibilities for
sharper brands and
smarter teams.
AI is making every marketer better and every brand the same
By Matt Wilkinson
Generic AI has never met your customer
By Matt Wilkinson
Beyond Price: What the Customer Gets
By Jasmine Gruia-Gray
What your buyers see that you cannot
By Matt Wilkinson
The Empty Chair
By Matt Wilkinson
Your Listening Programme is Feeding the Wrong Machine
By Matt Wilkinson
Stop Broadcasting to an Empty Room: A Social Listening Playbook for Life Science PMs
By Jasmine Gruia-Gray
Your Team Cannot Absorb the Buyer Research it Owns
By Matt Wilkinson
The Customer Knowledge That Walks Out the Door
By Matt Wilkinson
What Ethnography Actually Gets You (and What It Costs)
By Jasmine Gruia-Gray
Intelligence is cheap - truth and trust are scarce
By Matt Wilkinson
Enough Isn't a Compromise: How to Know When a Concept Is Ready for Feasibility
By Jasmine Gruia-Gray
Two in five launched products fail commercially
By Matt Wilkinson
Your audience poll came back split - read who is hiding in the tie
By Matt Wilkinson
Your Customers Are Talking. Are You Listening?
By Matt Wilkinson