THOUGHT LEADERSHIP
Strivenn Thinking
Pull up a seat at our
digital campfire
where story, strategy,
and AI spark new
possibilities for
sharper brands and
smarter teams.
Stop Guessing, Start Try-Storming: 5 Years of ICP & Persona Lessons
By Jasmine Gruia-Gray
Can a Brand Story Beat The Bot Buyers?
By Matt Wilkinson
A 30-Day ICP Blueprint for Small & Early-Stage Teams
By Jasmine Gruia-Gray
B2B Marketers Would Be Bonkers to Block the Bots
By Matt Wilkinson
Why ICPs Are Like DNA Without Gene Expression - Useless Without Context
By Jasmine Gruia-Gray
AI ABM > Spray & Pray: 5 AI Plays To Hit Bullseyes Rather Than Bystanders
By Matt Wilkinson
Your Buyers are Changing, are You?
By Matt Wilkinson
Hit by the Google I/O AI Update Tidal Wave
By Matt Wilkinson
My Commitment to Stop Making Made-Up Content for Made-Up People
By Matt Wilkinson
Authenticity Over Algorithms: The Uprising 2025's Marketing Wake-Up Call
By Matt Wilkinson
