THOUGHT LEADERSHIP
Strivenn Thinking
Sales, Marketing, Strategy and Leadership
Why Focussing on the Jobs To Be Done is Critical in the AI Era
By Matt Wilkinson
2025 – This Year It’s Personal
By Matt Wilkinson
AI Disrupted Marketing in 2024 – But Customer Connection Still Wins
By Matt Wilkinson
The Persona is Dead; Long Live the PersonaAI
By Matt Wilkinson
The Art of Brand Evolution: Anchor in Familiarity
By Matt Wilkinson
From Overload to Order: The Power of Brand Rationalization
By Matt Wilkinson
From Lab Coats to Marketing Pros: Bridging Skills Gaps in Life Sciences Marketing
By Matt Wilkinson
Experimentation: The Antidote To Uncertainty
By Matt Wilkinson
The Sherlock Holmes Technique Every Sales Pro Needs to Know
By Matt Wilkinson
Mastering Diffusion To Turn Innovation Into Market Success
By Matt Wilkinson
